The Rarely Updated Blog of Nate Warner

Say what you may about corporate identities. Some companies swear by them, and other pundits wonder why business waste so much time and energy on them.

Be that as it may, an icon of American branding, the AT&T sphere will be dead by 2006.

SBC is acquiring AT@T, adopting its name and losing its logo.

Being too young to remember the Ma Bell monopoly, the AT@T merger doesn’t resonate especially strong with me, but it is always sad to see such time tested product of design get pushed to the wayside.

For the whole story, including some Ma Bell Monopoly and AT&T history, head here.

This entry was posted on Monday, October 31st, 2005 at 7:35 am and is filed under Blah...Blah...Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.