Say what you may about corporate identities. Some companies swear by them, and other pundits wonder why business waste so much time and energy on them.
Be that as it may, an icon of American branding, the AT&T sphere will be dead by 2006.
SBC is acquiring AT@T, adopting its name and losing its logo.
Being too young to remember the Ma Bell monopoly, the AT@T merger doesn’t resonate especially strong with me, but it is always sad to see such time tested product of design get pushed to the wayside.
For the whole story, including some Ma Bell Monopoly and AT&T history, head here.