If I was in the PR field I would loose sleep over videos like this. Consumers no longer just consume; they participate. What are they saying about your brand?
Archive for February, 2006
I love Apple, but this was too funny not to post, especially since I used to do demos and know how horrible it is to have something simple not work.
I love to read blogs and news articles on the web. I like how I can read articles that are relevant to my interests as opposed to a newspaper who tries to cater to everyone. But I never really quantified the amount of content that flashes in front of me in a given week.
Since installing NetNewsWire as my RSS reader I am amazed sheer number of posts that I run through in a day. My current unread count? 387. 387 unread articles after taking one day off from loading up the aggregator.
No real point to this post, I just thought it was interesting to analyze the quantity of knowledge that we have instantaneous access to. Things are changing quicker than we think.
Just upgraded to iLife ‘06 (which rocks) luckily my photon plug-in still works. Bling!
This was an interesting, if a bit long, article written during Michael Jordan’s comeback to the NBA with the Wizards. It is an interesting look at one of the most decorated athletes of all time.
As an added bonus I read about 6 of the top 10 and posted about 3 of them.
Student finds toilet water cleaner than ice at fast food restaurants.
When it came time for her to choose a science project, she wondered about the ice in fast food restaurants.
Jasmine Roberts, 7th-grade student:
“My hypothesis was that the fast food restaurants’ ice would contain more bacteria that the fast food restaurants’ toilet water.”
So Roberts set out to test her hypothesis, selecting five fast food restaurants, within a ten-mile radius of the University of South Florida.
Although delivery times have slipped a bit for the MacBook Pro, customers who preorderd the laptop are getting faster computers than they bargained for.
The $2,499 MacBook Pro, which now sports a 2.0 GHz Intel Core Duo CPU, up from the previously announced 1.83 GHz processor, will ship later this week, Apple said. The less expensive $1,999 MacBook Pro, meanwhile, will be powered by a 1.83 GHz Core Duo, not the 1.67GHz processor originally specified. That model will begin shipping next week.
Customers can also custom order a MacBook Pro with the 2.16GHz Core Duo for an additional $300.
In other Intel Mac news, the cash prize created by a Houston, Tex.-based Mac user for creating the first dual-boot machine capable of starting up both Windows XP and Mac OS X has broken the $11,000 mark.
Colin Nederkoorn has raised $11,318 as of Monday, but has yet to award the prize for a dual-boot procedure.
I love that “hacking” has changed from being purely malicious to a tool that empowers consumers to control their products. This reminds me a bunch of the contest to unlock the Bluetooth on the Verizon Razor. Could this become an emerging trend?
Two employees have been injected with RFID chips this week as part of a new requirement to access their company’s datacenter.
Cincinnati based surveillance company CityWatcher.com created the policy with the hopes of increasing security in the datacenter where video surveillance tapes are stored. In the past, employees accessed the room with an RFID tag which hung from their keychains, however under the new regulations an implantable, glass encapsulated RFID tag from VeriChip must be injected into the bicep to gain access, a release from spychips.com said on Thursday.
Although the company does not require the microchips be implanted to maintain employment, anyone without one will not be able to access the datacenter, according to a Register article.
Ironically, the extra security sought may be offset by a recent discovery of Jonathan Westhues, where the security researcher showed the VeriChip can be skimmed and cloned, duplicating an implant’s authentication. When contacted, those at CityWatcher were unaware of the chip’s security issue, according to the spychips.com release.
Interesting. I wonder how long/if ever the general public will accept this sort of tagging.
Mr. Stratton said media and advertising agencies have been dabbling in new media, but now it’s time to jump in with both feet. “We’ve been playing a game of incrementalism, in which we throw a few points of our [ad spending] at a variety of emerging channels, seeking to gain some insight into what will work and what won’t, but all the while maintaining the vast majority of our spend on the foundational mass media plan that has carried advertisers for 30 years. My view is that, increasingly, large advertisers are going to scrap that approach in favor of a far more aggressive one,” he said. “Having sampled and tested a wide array of new and different delivery platforms, advertisers, I believe, are going to move to a ‘blank sheet’ approach, building the whole of their media mix from the ground up.”
And Mr. Stratton predicted that as much as 25% to 30% of the $100 billion spent each year on brand advertising will find its way onto the mobile screen.
This is an interesting question; one that the Advertising industry has been dealing with for the past 4 or 5 years. I don’t know the answer, but I do think that Mobile advertising isn’t it. If you can’t get a consumer to focus on an ad when they are sitting in their house focused on the TV, how can you expect them to watch an ad while they are on the subway or in a taxi? The outside world is filled people, signs, shops, stores and advertising that are already screaming for consumer attention.
Mobile adverting use will undoubtedly increase, but I can’t help feeling like they are standing on the edge of the same cliff TV fell off.